I met Larry in the summer of 2010. I was looking to make a career change from media to PR. He offered up time on multiple occasions for me to pick his brain.

During our first meeting, I asked Larry what makes a good PR pro. He told me, “…everyday I go to work and help my clients tell the truth.”

I have been working in PR since 2012 and think about that quote every day.

Ian Meropol